PALM DESERT, OCTOBER 27, 2021 – LEEDS & SON, one of the West Coast’s foremost watch, diamond, and fine jewelry retailers, announced the reopening of their newly expanded and beautifully remodeled boutique in Palm Desert, California. Set to reopen its doors to the public on November 9, 2021, the El Paseo retailer will feature an exclusive Grand Opening in early 2022.

Celebrating its 75th anniversary, Leeds & Son is the oldest jewelry store in the Coachella Valley. Under the leadership of President and CEO Terry Weiner, Leeds & Son quickly became a beloved establishment with high-quality jewelry, a sincere love of community, and a passion for outstanding service. “We are extremely proud and honored to present our newly remodeled flagship, blending its sophisticated architecture with our welcoming customer service and luxury shopping experience,” says Weiner.


Leeds & Son is considered one of the most innovative and respected leaders in the jewelry industry and represents the finest of international timepieces and luxury jewelry in the world. So, it’s only natural that the seductive design of the new Leeds & Son 6,300 square-foot modernization would rival any upper 5th Avenue boutique in New York, fine jeweler on the Champs Elysées in Paris, or opulent brand on the Causeway Bay in Hong Kong.

The combined efforts of Prest Vuksic Greenwood Architects and the Swiss-owned Obrist, considered the best retail designer in the world, created a statement-making entry that allows guests to view the full magnitude of the jewelry box. From the gleaming showcases to the artistic lighting, high-performance security, and luxurious materials, no detail has been overlooked. Every detail has been strategically designed and executed with precision and perfection.

Watch lovers will treasure the private VIP viewing rooms for Rolex and Patek Philippe offering an original concierge experience not to be missed. Leeds & Son will continue to feature internationally recognized name brands, Italian designs, one-of-a-kind creations, an on-site master jeweler, and a state-of-the-art watch service department. As a specialist in GIA certified diamonds, the fine jeweler can source every size, quality, and shape.

“We look forward to welcoming clients into our new exquisitely designed store featuring the most fashionable brands and providing them with the exceptional service they know and love,” adds Weiner. “There is no better way to celebrate our Diamond Jubilee than servicing the Coachella Valley as a global destination for luxury and style.”

“We love to travel and find the rare and unique,” adds Weiner. “We source extraordinary jewelry, gemstones, metals, settings, watches, and the latest styles, bringing back only the best of the best to share with our discriminating clients, who are well traveled themselves.” It's one of the reasons that Leeds & Son enjoys such a loyal customer base.

“We have had the honor of sharing countless treasured moments and celebrations with our clients,” adds Weiner. “Our long-standing philosophy is simple: at every price category, we source the best quality, whether you’re looking for a one-of-a-kind diamond or sophisticated timepiece, we want to be your jeweler.”


Leeds & Son Fine Jewelry holds a tradition of quality, integrity, and value since 1947. Celebrating its Diamond Jubilee, Leeds & Son has masterfully premiered a new 6,300 square foot facility in the heart of the El Paseo Shopping District, a testimony to the Weiner and Stein family’s dedication to the art of fine jewelry. Leeds & Son specializes in GIA Certified diamonds and is an official authorized agent for the highest quality brands and designers including watches by Rolex, Patek Philippe, and Tudor; jewelry by Picchiotti, Rahaminov Diamonds, JB Star, Messika, and many more. Leeds & Son is the only authorized Rolex Jeweler in Coachella Valley and features a Rolex authorized service center. Devoted to providing time-trusted service the retailer places the utmost importance on offering only the finest colors, clarity, in quality in every piece. The company’s 5-star service includes an on-site, state-of-the-art watch service department staffed by an industry-trained certified master watchmaker, in addition to a master jeweler who repairs and designs custom jewelry.


Christine Stein | [email protected] | 760.799.0486